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Use cases → Admin and governance

Enrich company directory contacts across all users

Update user profiles in the directory with external data to keep contact information current and useful for everyone in the organisation.

Who it is forIT teams responsible for directory accuracy and user provisioning.
APIsAdmin SDK
Typical scopesadmin.directory.user

The problem

User profiles quickly fall out of date as roles, phone numbers and locations change. Manual updates are unreliable, and incomplete data makes internal collaboration harder.

How it works

  1. Aggregate up-to-date contact data from authoritative internal or external sources.
  2. Map this data to directory fields such as phone, address, and job title.
  3. Use a service account with domain-wide delegation to update each user's profile via the Admin SDK.
  4. Log every attempted change and diff to track what was updated and why.

What changes

Directory information reflects reality, making it easier to reach colleagues and automating compliance with internal policies.

The trap in this one. The Admin SDK's user update endpoint is eventually consistent; changes may take several minutes to propagate to all Google services, and repeated updates in quick succession can silently drop intermediate changes. This is especially problematic if enrichment jobs run too frequently — the final state may not match the intended input, and no error is returned.

Questions people ask

Can I update all fields on a user profile?

Some fields, like custom schema attributes, require explicit schema setup in advance. Other fields, such as recovery information, are not writable through the API.

How do I know if an update succeeded?

The API returns the updated user object, but propagation to apps like Contacts or Gmail can be delayed. Always verify via a fresh GET before assuming success.

Want this built?

This is a pattern we run in production. We will set up the delegation and build this on top of it — $500 per hour, most of it working the same day.

Talk to us Or read the setup guide

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