Use cases → Email operations
Automate onboarding welcome emails via service account
Send onboarding emails as new users are created, directly from a real mailbox, without human intervention or missed recipients.
| Who it is for | IT or onboarding teams automating user setup communications. |
|---|---|
| APIs | Gmail API, Admin SDK |
| Typical scopes | gmail.send, admin.directory.user.readonly |
The problem
Manual onboarding emails are error-prone and easy to forget, especially with bulk hires or staff changes. Automating this via delegation lets you ensure every new user receives the same critical information, but only if the automation is tightly coupled to user creation.
How it works
- Monitor for new user creation events via Admin SDK or periodic polling.
- When a new user is detected, prepare a personalised email from a standard template.
- Use the service account to impersonate a real sender and send the email via the Gmail API.
- Log each send with the user ID, timestamp, and the Gmail message ID for traceability.
What changes
Every new user receives a consistent welcome email, and you have a record of every send tied to the source event.
Questions people ask
Why not send immediately after user creation?
Provisioning a user and their mailbox is not synchronous; the Gmail API can reject sends for up to several minutes after creation. Waiting or retrying is required.
How can I ensure no user is missed?
Log every processed user and cross-check with your source of truth. Idempotent processing is safer than assuming one-shot delivery.
Want this built?
This is a pattern we run in production. We will set up the delegation and build this on top of it — $500 per hour, most of it working the same day.
Talk to us Or read the setup guideRelated use cases
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